About Us
SASA GEMS is more than something you wear — it's designed for the way you live.
Sasa Gems was founded by Shelby Smith from San Clemente, California. She spent most of her life barefoot by the beach and always wearing toe rings. After moving to Bali, she found herself searching for toe rings that felt like her - secure, cute, and made to live in. When she couldn't find them, she decided to create them.
Sasa Gems was born from a love of island living and the belief that jewelry should feel secure and sparkly. Inspired by endless beach days, barefoot walks at sunsets, long surfs, and the island lifestyle, every piece is designed to bring a little sparkle to your everyday life.
These aren't toe rings you wear once and forget about. They're made to stay with you—through surfing, swimming, long walks on the beach, travel, and everything in between. Comfortable, adjustable, and secure, they're designed to move with you without slipping, breaking, or needing constant adjustment.
Every ring is handcrafted with a thicker, more durable band than most adjustable toe rings, making them strong enough for everyday wear without sacrificing comfort. The result is a collection that's made to last season after season, wherever your days take you.
Made in Bali. Inspired by the Island. Worn Worldwide.